Publicis Modem Lead Content Strategist August 2007–present • Created content model for global rollout of consumer electronics company Web site redesign
• Collaborated with IA group to understand and document how content model was to be reflected in visual design; helped IA group document content in wireframes, site maps, and functional specifications
• Created and maintained launch content database, delivered launch content to third-party developer

IconNicholson
Content Strategist
May 2007–present
• Created overall content strategy for major international telecom, network services, and professional services firm, including editorial guidelines and instructional text
• Created content types for major CMS implementation involving large-scale content migration from 21 existing sites as well as new content development
• Consulted with client on taxonomy development, content migration, and writing process
• Collaborated with IA group on development of page types, modules, and visual hierarchy; developed specifications on relationship of modular system to content types and CRM system

Independent Web editorial consultant
2003–2007
• Deutsch, Inc., fall 2006 and spring 2007: increased efficiency with modular content management of major Deutsch, Inc. clients, such as McNeill; worked closely with producers, copywriters, IAs and graphic designers; brought Sanofi-Pasteur sites into compliance with French accessibility guidelines
• Morgan Stanley, fall 2005 through summer 2006: Created new, award-winning Customer Service section for client Web site; revamped content of entire site to increase usability and clarity; improved client feedback and retention
• Siemens Financial Services, spring and summer 2005: Drastically improved content and information architecture across site to reflect client needs
• 2003-2004: Collaborated on redesign of PR Web site that tripled Web traffic and improved international visibility; developed and edited content for financial services institutions like Morgan Stanley and Standard & Poor’s; created print and Web campaigns for many smaller clients

Sapient
Content Strategist
August 2000–January 2003
• Created content strategy and editorial guidelines and managed translation for the new Web site of Mercer Human Resource Consulting, mercerHR.com, a global site with interface developed in both English and French
• Developed content strategy and collaborated on information architecture for Credit Suisse First Boston’s research site
• Developed editorial style guide and content development process for Alcoa BCS’s European Web presence

circle.com
Copywriter
March 1999–July 2000
• Edited, produced, and developed Web content for clients including Bell Atlantic, Fleet Bank, and the Wall Street Journal
• Managed rewrite of oceanspray.com, resulting in large increases in number and length of user visits
• Created banner campaigns for several major clients including Bell Atlantic (now Verizon)
• Produced and edited extensive redesign of Bell Atlantic Yellow Pages advertiser Web site

Italian Academy for Advanced Studies at Columbia University
Departmental Administrator
September 1997–March 1999
• Proofread and copy edited all Academy correspondence, press releases, and publications in both English and Italian; wrote and edited public relations materials
• Administered $ 800,000 annual budget
• Directed student staff of eight and all consultants

Education

Columbia University
B. A. in Italian Cultural Studies

Skills

• Extensive experience in writing and editing
• Computer skills: Windows, Macintosh operating systems, word processing and spreadsheet applications, HTML (BBEdit, HomeSite, Text Wrangler, TextMate), PhotoShop, InDesign, Visio
• Near-native Italian, some French; extensive bicultural and bilingual experience

Downloads and Links
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